Appealing to the “Social Suburbanite”, Pinnacle Vodka made a bold statement in 2016.

The Social Suburbanite reaches out to vodka as a refreshing and unique change from her daily grind. She is looking for simple and easy solutions to take a break from her routine and unwind. If we give her an easy solution, she is willing to break out of her norm.

Pinnacle Vodka is a vodka unlike the rest. It’s whimsical. It’s spontaneous. And it’s fun.

In partnership with Ogilvy and Webb DeVlam, we developed the new packaging, guidelines and through-the-line campaign for Pinnacle Vodka–welcoming the Suburban Socialite to explore, discover and whip up delightfully delicious cocktails perfect for any occasion.