– United Nations –
ItStartsWithUs connects and inspires today's youth through a multi-touchpoint ecosystem empowering them to champion the changes we need to achieve the world we want.
While reaching the UN Agenda 2030 and its 17 Sustainable Development Goals, too.
Our Approach to Change
We launched this evergreen, youth-oriented, social activism campaign with the #OneWord Change Challenge at the UN General Assembly in NYC.
This simple, shareable grassroots rallying cry leveraged social, digital and live events across numerous countries along with genuine activist influencers to champion and amplify youth efforts globally.
My Role
Brand Strategy
Campaign Management
Creative Direction
Digital Media
Social Media
Influencers
Live Events
Video Production
The Results
Together we generated exponential currency for the cause by successfully fostering actionable conversations across multiple channels globally.
By connecting GenZers and their peers with hyper-targeted celebrities and influencers, the program has organically grown to 150MM social impressions, putting us well on our way to empowering 50MM change makers for the cause. So far.
