The Ask
Create a first of its kind, immersive, multi-sensory, multi-city experience that showcases four legendary bourbons, equally. Need a drink? Exactly.
The Solution.
At sold-out stops in five cities, it transported bourbon fans to each brand's iconic distillery. It drove new appreciation and converted fans all along their bourbon journey to discover at least one new favorite bourbon. More likely two new favorites.
And when we hit Chicago, we set up bourbon station right near the ivy in the outfield of legendary Wrigley Field.
The Results.
10,535 attendees in 5 cities
16,182 bourbon cocktails enjoyed
37,712 bourbon samples delivered
108,623,493 impressions (media and social)
$39,000 in sales over two days at the pop-up store in Cleveland, OH
My Role
Event Execution
Digital Media
Social Media
Video Production
Multi-Brand Strategy
Campaign Development
Creative Direction
Event Concepting
