ALDO needed to make a deeper, more relevant and personal connection with each community they serve in NYC – through their brand’s vibrant style & soul lens.
CANVAS with ALDO gave NYC Style Seekers what they want: a one of a kind experience that reflects their artistic personal style and the soul of the NYC neighborhood they passionately adore.
The Results
From 5th Ave to Times Square to Soho, our live art installation was inspired by each neighborhood–capturing the attention of NYC shoppers with the style and soul that is at the heart of ALDO.
Each neighborhood ALDO activated in enjoyed a significant increase in foot traffic and sales.
More than a 2X increase in same store traffic vs. last year
An increase of 10% in same store revenue vs. last year
30 happy customers left with one-of-a-kind hand-painted pair of shoes or a bag
